There are now more and more advertisers switching from Google AdSense to Yahoo Publisher and every day more are signing up! While the Google AdSense program is highly successful, it is also fraught with criticism because of the problems experienced by a select few but vociferous webmasters, and the advance of the Yahoo Publisher Network which went public in 2005 has the Internet hopping and the webmasters blogging fast and furious. The Yahoo Publisher Network is another pay-per-click ad driven network which seeks to reward webmasters for putting ads and ad links onto their sites. The rule that is unequivocally stated from the get-go stipulates that anyone clicking on a link or graphic needs to understand beyond a doubt that they are actually clicking on an ad.

It is noteworthy that the Yahoo Publisher Network is appealing not only to the well established webmaster but also to the newbie, which makes this a wonderful affiliate program all the way around. For example, if you do not yet have a website, Yahoo personal publisher will allow you to go ahead and build a site – you may do so for free or for a small fee. The various additions that may be put onto the site make it sticky and will keep visitors coming back time and again. Since you will be building your site from the ground up – with the help of the Yahoo publisher – you will also be able to plan out the ad placement and thus maximize the effectiveness of the ads delivered by the Yahoo Publisher Network.

Yet before you sign up with the Yahoo Publisher Network, it is important that your site – or your intended site – meets the qualifications that the Yahoo publishers are looking for. This means that your site cannot in any way pertain to gambling – either as a hobby or as a profession- religion or politics. This is very much the same as the topics mom told you to stay away from in polite company. In addition to the foregoing, there are a host of other topics that the company does not wants its ads associated with, and thus before you build and optimize a site with the affiliate content in mind, you will do well to read though the frequently asked questions section. Of course, once you do meet all the qualification and are ready to go online and sign up with the network, you will be in for a treat!